In writing a Blog one addresses a wide, technically interested audience, with the purpose of not only informing but also “selling”: ideas, products, services.
For example, in the case of writing a successful Fashion Blog, it is clear that dynamics arise from it that allow the blogger direct access to certain sponsored products. We must consider, therefore, that a Blog represents the best way to gain online attention, establishing a telematic link with its users and, sometimes, the possibility of a sale. For that reason, it is not an option to be taken superficially. However, blogging without any “help” is sometimes not enough; it must be supported by a medium that allows it to access a mass, or even circumscribed, audience and be received quickly. This is why it might be interesting and productive to integrate Content Marketing withE-Mail Marketing, thus multiplying efficiency.
Email Marketing: 5 Ways to a Best- Selling
E-Mail Marketing is a key tool for a thorough marketing campaign aimed at publicizing a brand, a specific service or a blog. All in all, this service allows you to “connect” on a more intimate level, building trust with your audience and providing a useful tool to get in direct contact.
Blogs and Newsletters could be a winning combination, as long as you proceed with criteria and caution to avoid being considered “unwanted.” Posts, articles and email updates will need to be relevant and non-intrusive in order to be taken up by the user audience.
By keeping 5 key points in mind and carefully curating your marketing strategy, the rise of business will be unstoppable.
1. Intrigue. “Throw the hook.”
The main intention is to get the email open and channel users to your site, drawing them “into your network” on a weekly, biweekly or monthly basis; no more. When you want to highlight a particular post, you should manually send an email including:
- An“attractive” preview of the blog post, making people curious;
- a “spontaneous suggestion,” encouraging comments and sharing through a special link that links directly back to the blog.
To improve your performance, you can also lean on programs that follow content sharing step by step through newsletters and organize your mailing list optimally, such as MailChimp.
2. Answer. “Answer the questions.”
Some mailing lists aim to raise awareness of a blog, to sell a course or some specific products. First, then, creating a FAQ section to answer common questions is the best move. The link to the blog, at the same time, should not be missing to allow people to access the site and read, in detail, what was mentioned. E.g., “Learn about the rule yourself with our blog glossary.”
3. Privilege with Free Updates. “Pamper the customer”
Email retention is a massive procedure certainly different from others because it involves the risk of not being read. For that reason, you can initially create a Free Updates in which you make a portion of the course or service available as an exclusive privilege. In fact, it is proven that when people read the word Free, they all show interest. At a later stage, the best thing to do is to ask readers to sign up to receive free updates from the blog until a certain period of time, after which payment is suggested.
Ex. “Click here to take advantage of the offer (17 euros instead of 34) and discover the simple strategies that bring results.”
4. Enrich with guest posts. “Choose special guests.”
Looking for external interventions that can corroborate the section you are covering is essential. For example, if the topic were cooking, it would be recommended to associate promotions pertaining to that area, also flanked by guest posts from professionals in the field. This would create a large collection of effective texts and links to be able to catalog their topics and, if anything, welcome new interested readers. Eg. “This week only you can follow the chef and his recipes.”
5. Taking advantage of social media. “Social yes, but without overdoing it.”
The social networking can be a great resource for business, of any kind, but only if you stay focused on the real goal.
Sharing an email on social networks is effective because it allows you to boost the viral spread of the content, increasing views, but don’t overdo it. Interestingly, sharing on a social platform allows the email a potentially infinite number of people.
E-mail marketing and social media: perfect combination
For a proper web marketing strategy, this last step is certainly the real strength that should not be overlooked in order to increase traffic to one’s site, thus encouraging potential purchases. Such indirect distribution, then, can procure new readers and subscribers, simply by sharing.
Recent studies byMailUp’s Statistical Observatory confirm that among all newsletters those that are equipped with social links have a greater chance of translating into business than those without links, shared, instead, on Facebook or Twitter. Combining these two tools, social and e-mail marketing, shows excellent interaction with consumers. Thus, the graph shows an OR of 28.7 percent on messages with the share button, creating “endless” email readership due to the possibility of sharing.
In conclusion, a newsletter must have:
- a preview;
- A direct message enticing the purchase of the package;
- an exclusive promotion;
- A link to the Blog and social.
Therefore, it is clear that sending an email that possesses these parameters means attracting, acquiring and retaining potential customers, who are interested in following the blog, first, and accessing the services for sale, second. What can be deduced from these lines? Blogging means creating an online reputation in sight; a newsletter means letting people know the privileges of being a loyal user; using social to spread blogs and newsletters would impose web presence resulting in a surge in business.