Also 2015, will be a special year to increase one’s online sales, the crisis continues to reign supreme and even for the E-commerce life will be increasingly hard. But if you work knowledgeably and rely on serious professionals you will still be able to carve out your slice of the market.
By now the competition is increasingly fierce and ruthless, you will have to be able to defend your traffic, to avoid decreasing the volume of visits. Always keep in mind that by now classic SEO techniques are used by most Ecommerce managers, differentiation and innovation can be the keys to your success. For example, how many can say they really understand their target audience? You only have to read some product descriptions of some randomly taken Ecommerce, to understand that the percentage is really low.
Very few have understood the importance of centering all the attention on the real needs of a customer, being able to enter into the view (often difficult to understand) that what really interests a potential buyer is not directly the product but the problem that he manages to solve by buying it, the emotions are the levers that push the most to the purchase. The game is played in a really short space of time, an average user spends about 3 seconds of their browsing time evaluating your offer. In your opinion, in this time space, can a customer hold all the keys to conclude the transaction on your site?
If you have optimized the product page, so as to give a precise answer to the request, if you implement the right retargeting strategy (so as to retrieve the customer later), if you manage to increase the real value (e.g., by illustrating all the benefits), if you manage to lead him to conclude the transaction with bonuses, with must-have offers, with limited quantities; then the user could conclude the transaction.
Understanding the customer and optimizing strengths to sell online
Without precise and targeted web marketing strategies, without careful planning of what to do, it is really difficult to succeed. to sell online there is a need to analyze and measure all the time. Going by arm’s length is not helpful in the long run, one needs to know if even a single euro invested in Facebook ADS or Google Adwords has produced results. One must be aware of whether uploading 500 photos to a catalog is profitable, understand in advance whether the content marketing or digital PR strategy is bearing fruit. Sometimes streamline your priorities and it can be profitable, focus on fewer actions at a time but execute them in a more thorough manner, giving yourself the right timeframe without being tight, this will give you the opportunity to take a step back if the strategy is not succeeding, calibrating it based on the mistakes made, in short constantly measuring the results achieved. So even if the coming times look tough, offering the best, and I don’t just mean in terms of product, understanding your target audience, constantly paying attention to conversion rates, sales graphs and all the indicators that give us the measure of our site’s success, could be the keys to turning the corner.