Social media represent an increasingly large slice of our daily lives to the point that much of human activity seems to have shifted to that context.If until a few years ago just thinking such a thing would have been a gamble today, vice versa, it is impossible to imagine the opposite and disprove the claim.
A matter of the natural evolution of things, one might say; and the drift undertaken does not seem easily reversed. The ‘ invasion of Social in daily life concerns, as mentioned, various and disparate fields of action in which we move daily: even areas related to the use of the network but that until now had never been thought of overlapping or juxtaposing. Or at least not in a convinced way.
If we think about SEO, for example, we can see the substantial innovations that the world of Social is offering to those who are working to better position their website. Operation that is anything but easy and increasingly involves the simultaneous intervention in various fields of action. Here then is that the use of Social Media is placed side by side with Seo techniques to proceed hand in hand with these: a union according to many winning and that shows without the possibility of error how neglecting one of the two components can contribute to not achieving the desired results.
Seo therefore is no longer focused exclusively on the website but goes to include precise strategies of social media marketing: it is good to specify that this is an ‘implementation and not its replacement. A natural shift into the world of social as has happened in recent years for many other sectors.
Social Seo should therefore be understood as a kind of megaphone aimed at increasing engagement towards our content with the goal of encouraging spontaneous sharing of the same. The focus on social from an SEO perspective stems from irrefutable facts and interesting numbers:
- It is undeniable that by now all companies have moved to Social and that more and more resources and energy are invested in Social Media Marketing strategies. This is because from an emotional impact point of view, for example, a post that has received a lot of shares, likes, etc., will carry different weight than one that has not received any feedback.
- Alongside this trend we can find another equally interesting one: namely, Social Media is increasingly beginning to take the place of search engines when it comes to recommended results. Suffice it to say that in 2012, 32 percent of online ‘discoveries’ came precisely from social versus 54 percent coming from search engines. Which once held a monopoly on the subject and now see the difference thinning.
This is why the interest around Social SEO to date is steadily increasing, and SMO, or Social Media Optimization, is a fast-rising discipline. But how should one go about improving the Social SEO aspect? What are the stakes to follow?
Tips for Social SEO
Of course, to put into practice Social SEO techniques that are effective and not counterproductive, it is important to follow some practical tips:
- First of all, we must never lose sight of the importance of creating interesting content that will be willingly shared by our readers. In fact, ‘recommendations’ from users can be worth more than any ‘technical’ Seo intervention. This is somewhat what happens with link baiting, which involves writing overtly winking content to entice as many people as possible to share.
- Use Google+’s Authorship tool: this allows you to influence the ranking of search results since the ranking varies according to the authoritativeness of the author. Basically, thanks to the Authorship tool, Google ranks its results by evaluating their trustworthiness.
- Tied to the point above is the need to have highly curated personal social profiles. Especially Google+, precisely so that the search engine can evaluate our profile as active and trustworthy.
- Optimize the content of our posts; these should contain the keyword for which we want to index ourselves. In this regard, it is also important to make the right use of hashtags by choosing the most appropriate one
- As for Facebook, create a page and not a profile. For a company, it turns out to be essential
A series of tips to follow if you want to optimize the Social aspect to the fullest because everything we share irretrievably affects Seo. Therefore, focusing our attention exclusively on theSEO optimization of the site would seem to be no longer sufficient. The watchword is more than ever ‘integration’: in this case, between SEO strategies and Social Media Marketing.