Base-Berna

Works

Milk so close, so good for over 70 years

New site with custom design for Latte Berna

An intuitive site, developed on a WordPress platform, with a custom design with an innovative concept and aimed at enhancing the quality of the Berna products and brand, the historical brand of the Parmalat group.

Our team followed the project every step of the way, providing technical and creative support, contributing to the development and graphic workings of the platform. A dynamic platform, designed with a User Experience in line with the needs of the Berna team, which can best tell the story of the company’s new positioning.

The design presents a simple User Interface that is consistent with the brand image and can build a pathway linking the products and the new Latte Berna communication campaign. The result is a digital space that can fortify the bond with consumers, consolidating Brand Awareness.

Project briefing

Analysis of project requirements, pro-active consulting and drafting of the operational brief.

15 - 11

Definition Structure

Structure analysis and category tree setting.

13 - 12

UX-UI

Research and design of the user interface in line with the brand identity of the brand.

09-02

Frontend Development

New platform development and content import.

25 - 03

Rework and Go live

Rework and publication of the platform with testing phase.

Platform
Woocommerce
Technologies and integrations
Apache
CSS3
Font Awesome
Google Analytics
Google Fonts
Google Tag Manager
HTML5
jQuery
My SQL
PHP

Kpi

Goals achieved through constant work and proven synergy between agency and client.

Brand Awareness

60%

Community engagement

+20%

Brand positioning

+30%