Works

A digital sprint full of vitamin C

From producer to consumer in a few clicks and across Europe

A full e-commerce refactoring project on a WordPress platform with multi-language WooCommerce, for the sale throughout Europe of true Sicilian blood oranges with PGI and Organic certification and Sicilian products of the highest quality.

The platform offers the user the opportunity to purchase, depending on the season, whole crates of oranges, starting from 10 kg up to 150 kg with percentage discounts directly proportional to the increase of selected kg. Or to purchase bundled products with a selection of the best Sicilian products at a bargain price.

The layout was designed for Vitamin C lovers, in fact a UI was designed accentuating the vitamin colors of blood oranges for a gritty, energetic and recognizable result!

01 - 2019

Analysis and briefing

Project analysis, team definition, and drafting of work plan.

02 - 2019

UX-UI Production

UX design and wireframe development in line with brand identity.

02 - 2019

Product sheet

Custom purchase logic according to quantity and type of oranges.

03 - 2019

Digital Copywriting

Storytelling activities through writing and translating content into 4 languages.

03 - 2019

Go-Live

Fine tuning and platform testing for production deployment.

Platform
Woocommerce
Technologies and integrations
Apache
CSS3
Facebook
Google Analytics
Google Fonts
HTML5
jQuery
Mailchimp
My SQL
PayPal
PHP
Stripe

Kpi

Goals achieved through constant work and proven synergy between agency and client.

Content Translations

+4

Bounce Rate

-32%

Conversion rate

+63%