Artègo, among the leading Italian companies in the field of professional hairdressing products, entrusts the protection of its brand on marketplaces to Tun2U Group. One of the main steps initiated by the e-commerce agency concernsAmazon brand protection, through which the Italian brand will be protected on the international platform.
It was a necessary step so that third-party sellers of Artègo cannot sell items on the marketplace without the parent company’s approval. Whether it is for a color, a shampoo or a conditioner, from now on the company will be able to report and challenge any unauthorized sale of all its products.
This is a key dynamic to protect the business of the company and hairdressers by keeping the products within the professional channel of hair salons. In this way, no distributor – in Italy or abroad – will be able to resell online without the brand’s authorization.
As a result, it will become much easier and smoother to accurately monitor the presence of products within Amazon on an international scale, thus protecting the interests of trading partners and countering the circulation of non-original products.
“Many companies proclaim to make themselves available to clients and their needs, in Tun2U we have found an agency that really does that, listening carefully to client requests and addressing them with expertise and great professionalism,” said Francesco Bandiera, CEO and founder of Artègo.
Partnership between Artègo and Tun2U to protect Italian brand on marketplaces
