An e-commerce designed to welcome users in 360°, a site where every experience becomes familiar, a completely ‘irresistible’ platform: “Casa Fiorucci,” the latest 2.0 innovation from the brand famous in the world of gastronomy for its made-in-Italy products, has landed on the web. For this project, Tun2U Group collaborated with the company Fiorucci Salumi to create a digital concept for selling products online to a B2C audience.
In addition, following careful research and analysis of the target market, Liqueedo was responsible for supporting the company in choosing the most suitable naming for the new proposal and creating the brand identity of Casa Fiorucci. Thus, an original concept was born from this consultation ready to welcome and accommodate all fans of the brand. The word home, in fact, is precisely to evoke the values deeply linked to Fiorucci products, creating a storytelling based on the emotional involvement of users.
From lunch to snacks, from aperitifs to dinner, every moment becomes the right one to order-and more importantly savor-the irresistible products of Casa Fiorucci. As Francesco Bianco, OOH & New Business Channels Manager at Campofrio Food Group, recalled. (a food group that acquired the Italian company in 2011), “Casa Fiorucci is the new online purchasing platform signed Fiorucci (B2C), where consumers can find the best of the Italian tradition: from Fiorucci cold cuts to quality wines, as well as an articulated offer of specialties of our peninsula, to accompany the public to the ‘rediscovery’ of typical regional products of excellence.”
“The Casa Fiorucci project,” said Bianco. – is a great challenge that we wanted to undertake, strengthened also by the choice as our partner of an agency that specializes in the development of e-commerce and digital campaigns: the Tun2U Group, a dynamic, industry-leading company with which we have created a solid working team that will enable us to achieve together, we are sure, exciting results.”
