Development, design, and CRO (Conversion Rate Optimization) are just some of the activities that Tun2U Group oversaw for Agrigarden’s online platform.
Following a consulting service aimed at the renewal of certain services offered by the store dedicated to agricultural and gardening items, the workings focused, in particular, on providing ongoing and evolutionary technological consulting of the platform and managing the main activities in SEA and E-mail marketing.
It was not just about digital marketing and technical consulting: a key focus was also on omnichanneling, to create a winning synergy between online and physical stores. After an initial handover and reverse engineering phase, the site was moved to a new Tun2U server infrastructure optimized for Magento Commerce, and corrective development work began immediately, so as to put the platform in a position to handle orders smoothly, revising especially the part of integrations and checkout. Subsequently, the necessary flows were also configured for SEM activities, which were identified as the initial launch tool.
Within about a month of the handover, the first Shopping campaign was launched, finally making the site a tool capable of generating revenue incrementally and continuously.
The aspects involved in these steps were:
- Magento Commerce hosting infrastructure optimization
- Development (corrective/evolutionary)
- Seo and Sem
- Strategic consulting
- Creating a comprehensive email automation marketing strategy in order to establish a community behind the brand, with the creation of a structured and highly profiled mailing list as a business asset.
For the future, work is already underway to integrate a chatbot with AI to improve customer care, as well as to internationalize the entire project.
“In the past two years,” explained Marco Veglia, business owner Agrigarden Group. our e-commerce project has paved the way for new opportunities for growth and transformed our business model, thanks in part to the development of omnichannelality. It is a constantly expanding project for our company, which has enabled us to sharply increase sales of our products throughout Italy. I would like to emphasize that in order to enhance and make a digital project work, it is essential to have competent people by your side. Today, Tun2U is a key strategic partner for Agrigarden Group because it supports us daily, with professionalism and stability, in our digital transformation journey.”.
