According to theE-commerce B2c Netcomm Observatory – School of Management of the Milan Polytechnic, sales from Italian E-commerce platforms by the end of 2017 will experience a 16 percent increase, compared to 2016, and will reach a value close to 23.1 billion euros.
Estimates for 2018 show clear and continued growth.
By analyzing these data, it is easy to understand how technological evolution has radically changed the habits of the end consumer, and that the presence of a business online becomes one of the main factors of its survival and development.
Nowadays, the meeting point between brand and end buyer is the web, but it is not enough to have a website for all sales to go through.
The customer’s buying experience over the years has changed from physical to virtual, and the main part throughout the sales process is characterized by the way the company positions itself online.
An E-commerce platform is a real store that is open h24 but, in addition to this, a good website helps both in sponsoring the services and products offered and in creating a considerable Web reputation.
The elements to consider for a successful E-commerce are:
- Clear structure and complete information: it sounds trivial, but if the structure of the site is difficult to navigate, the customer will abandon the page and buy elsewhere.
A similar problem may be encountered for lack of information regarding details of a product/service, shipping, and/or legal terms of business - Technical features: as with any website, E-commerce also needs good ranking within search engines, and a good SEO strategy for e-commerce promotes increased user base and sales;
- Interaction: the user who decides to buy online may show an intention to want to ask questions, leave reviews and/or comments.
A self-respecting website cannot lack contact boxes and/or live chats.
Why turn to an agency specializing in E-commerce?
Based on the above considerations, it should be emphasized that in order to achieve a satisfactory result, and not to waste the budget allocated to this important investment, it is necessary to entrust the creation and management of your sales platform in the hands of real professionals.
The right skills to bring an E-commerce to life can only be achieved with a lot of study, practice and dedication to this work. When you find yourself faced with this choice, you need to think carefully about the results you want to achieve and the professionalism of the entity/web agency to which you entrust your brand image, always remembering that mistakes made online are indelible.
What can we do for you?
Tun2U, a reference agency in Rome in the field of successful ecommerce platform creation, aims to meet the needs of its clients by supporting them throughout the process of digitization and business development, in Italy and abroad.
