In addition to being Pride Month, June is Republic Day, World Environment Day, and World Bicycle Day, not to mention officially kicking offsummer!
There is room in these weeks for every sector with useful insights for a sound marketing strategy, perhaps focusing precisely on possible ad hoc “BuyDays.”
Thursday, 2: is Republic Day, an excellent opportunity to promote Made in Italy and Italian-ness in general. Some of the most involved sectors are definitely food & beverage and fashion, as well as cosmetics and tourism. Campaigns related to the quality and exclusivity of products made in Italy can be planned-both domestically and for the foreign market.
Queen Elizabeth II’s Platinum Jubilee celebrations also begin for all intents and purposes on June 2.
Sunday 5: from year to year this date takes on more and more value, unfortunately for not very encouraging data. This is World Environment Day, a date remembered around the world and in many ways. At the communication and marketing level, it is an excellent opportunity to remind people of the eco-sustainability and care of the services and/or items offered, respecting nature throughout the entire production cycle. Yes, then, to more than one newsletter reiterating care for the environment 365 days a year.
Tuesday 7: until Sunday 12, Milan is preparing to host the Salone Internazionale del Mobile, a must-see fair (not only for anyone working in this sector). For more than 50 years, the event has been a great success and has launched particularly original new ideas. For platforms related to interior design and home is a date to ABSOLUTELY remember!
Wednesday, 8:as with Environment Day, the spotlight on World Oceans Day is on respect for nature, particularly, precisely, the flora and fauna of oceans, as well, of course, as rivers, lakes, seas and every other aquatic microcosm. As much in the renewable energy sector as in packaging or fashion, it is worth reiterating the importance of marketing strategies aimed at safeguarding our planet.
Monday, 20: a date that is especially valuable from a humanitarian perspective is World Migrant and Refugee Day, an opportunity to address and remember issues and news that are not always talked about.
Wednesday, 22:Maturity Exams begin! With the first written test, the new exam session kicks off. All students facing high school graduation will need books, pens, notepads and lots of other stationery. Best to plan newsletters a few weeks in advance. Of course, once they get through this period, high school seniors will also “deserve” a prize… In this regard, one could think of offers and flash promos aimed precisely at young people.
June appointments: more dates not to be forgotten
World Bicycle Day (Friday, June 3), the first day of summer and World Music Day (Tuesday, June 21), Social Media Day (Thursday, June 30).
