In recent times, Italians who have taken courage, breaking down the wall of distrust and carrying out online shopping on e-commerce sites, have increased by leaps and bounds, we are talking about approx. 10 million users who habitually buy on the web, while more than 20 million say they have made a purchase at least once in their lifetime.
People browsing on their smartphones spend an average of 38 percent of their time on e-commerce sites.
Trends are also being reversed in our country, with more and more people looking at products in the physical store and then buying online, but let’s first try to better understand the profile of the average Italian “buyer.”
the age group is between 25 and 45 years old, mostly men (although women are on the upswing), with a high rate of college graduates; in addition, the bulk of this market is concentrated in large urban centers.
So it is evident how, as the relationship between Italians and e-commerce is constantly growing, all owners of these platforms must necessarily take this data into consideration, because it may be time to shake up their business.
There is no more time to underestimate the business opportunities that the
web marketing
has to offer in Italy as well. There are too many businesses that have opened marketplaces only to abandon them to their fate, or even worse, all those who still have not even considered the possibilities offered by the network.
E-commerce: interaction and multichannel, the keys to success
It is precisely the various modes of interaction offered by modern e-commerce that have contributed to the growth of this data. The latest generation of platforms make multichannelism their strong point; the user is no longer a mere spectator of a product or service but interacts, through the site, directly with the company, feeling like an integral part of thepurchase.
In this 3.0 selling perspective, all owners of these platforms must make sure that the products can be reached by all existing devices.
Another key process is to have a thorough understanding of the potential target audience’s buying habits but also to foster interaction among different customers, pay special attention to Social channels, and improve the user experience as much as possible.
A decisive factor in online shopping is the navigation path:
is very convenient for the user because it brings the user back to a period with one click, without the need for endless turns. It lets the user know where they are on the site, generating a kind of reassurance among whoever is browsing the site.
Finally, make clarity and transparency your strengths, always make sure that your audience has clearly understood everything they are reading, there should be no form of misunderstanding, this will avert any and future complaints.
There are many and all important decisions to consider to ensure that a user, once they land on your site, has the best possible experience, but the absolute first remains the willingness to change and the foresight to interpret market dynamics.
