A book to discover all the secrets of e-commerce and to face the world of the online market with awareness and preparation: “E-commerce for dummies,” edited by Luca Migliorati and Enrico Falappa, CEO and president of the Tun2U agency, respectively.
A real handbook, published by Hoepli (price €17.90, eBook version €9.99), full of examples and charts that can clearly explain all the winning marketing strategies.
“At the basis of e-commerce,” said Enrico Falappa, “there are specific dynamics that in this book, through insights and practical examples, we explain and examine in a simple and comprehensive way.
Our goal is to make the world of e-commerce clear and accessible to everyone, showing the potential risks and offering guidance on how to get to online success as quickly as possible.”
“The dynamics of e-commerce,” explained Luca Migliorati, “are constantly evolving, but in order to fully understand them, it is necessary to have a solid foundation and to know the different scenarios that can arise when we open our online store.
‘E-commerce for dummies‘ is a guide aimed at anyone who is new to the world of e-commerce and would like to open or grow their own online store with awareness, satisfaction and profit.”
In addition to the sections dedicated to the more curious, in the approximately 250 pages of the “E-commerce for dummies” guide, there is no shortage of insights, statistics and updated data aimed at making even issues that are not always clear more understandable.
The book is part of Hoepli’s “For Dummies” series, aimed at those who want to learn and learn more about topics in different subject areas, from philosophy to technology.
