The new e-commerce platform of Veradea, the exclusive 100% Made in Italy mattress brand, made by Tun2U using Magento 2 and PWA technology, is officially online.
After the SEOAudit, to analyze the critical issues of the previous platform and deepen the dynamics of selling mattresses online, a new structure was defined in accordance with the SEO strategy formulated for the brand, focusing on page optimization.
Also receiving close attention was the user experience, with a total redesign of the new site and redesigning the graphic line with an attractive User Interface in line with the company’s brand identity .
The latest and best technologies on the market were used for development, implementing front-end and back-end decoupling through the use of innovative and recent PWA (Progressive Web App) technology. A custom template was developed in ReactJS that communicates with the Magento 2 back-end via GraphQL (the latest innovation among server-side query languages for APIs), so as to ensure a highly personalized and performant shopping experience.
One of the goals was to ensure, from a user experience point of view, extremely smooth and fast navigation, very similar to that of an app, increasing dwell time on the site and, consequently, conversions.
“We are a young company but we have learned a lot in the last year directly from the market, this has led us to build a new e-commerce platform that can meet the needs of our business and the characteristics of the specific market. A business that may seem simple but for our vision of omnichannel (online and physical stores) it is not at all and we found in Tun2U the perfect partner able to follow us in this growth process,” said Matteo Musa, Advisor Veradea.
“We are very pleased and satisfied to have been trusted by Veradea to put such an ambitious and innovative project into production,” said Enrico Falappa, president of Tun2U Group. “This,” he added, “is an important new chapter in the Tun2U Group’s technological growth process to ensure very high quality standards that are constantly updated on the evolutions of the e-commerce market. This milestone achieved will dictate new production standards so that we can offer our clients projects that look more and more to the future and constantly demonstrate the care, attention and dedication that our team puts into the service of each project.”
