Luca Migliorati, CEO of Tun2U Group, will participate in the webinar “eCommerce and Marketplace for Export,” Wednesday, Dec. 15, from 3 to 4:15 p.m. The meeting is organized by EXP Legal, in collaboration with Alibaba Italy and Tun2U, and will be moderated by lawyer Stefano Rossi, Senior Associate EXP Legal. In addition to Migliorati, speakers will include Virginia Vassallo, Sales Manager – Italy Alibaba.
The appointment is for Wednesday, December 15
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eCommerce and digital have played a key role in containing the collapse of traditional trade in the wake of the Covid19 emergency, supporting businesses in managing the increased risks of internationalization and restarting. In 2020, Italy’s digital export of consumer goods reached a value of 13.5 billion euros, up 14 percent and in line with the pre-pandemic trend, and A 9 percent share of total exports of consumer goods (was 7 percent in 2019) and 3 percent on total exports (2.5 percent in 2019).
Fashion is still the largest sector, with a value of 7.1 billion euros, accounting for 53 percent of digital consumer goods exports and 16.5 percent of the sector’s online exports. It is followed by food, the only sector ‘favored’ by the emergency with 46 percent growth and a value of 1.9 billion euros, accounting for 14 percent of digital exports and 4 percent of food exports.
During the December webinar, therefore, there will be no shortage of opportunities to dwell on theeCommerce as a new export and internationalization strategy: steps to take to get started, obstacles to overcome, and, in particular, the Alibaba platform as a benchmark for the global B2B market will be some of the topics covered in the webinar.
Moderator: Attorney Stefano Rossi, Senior Associate EXP Legal
Speakers: Virginia Vassallo, Sales Manager – Italy Alibaba; Luca Migliorati, CEO Tun2U
For information: info@explegal.it .
Webinar platform: Zoom.
