From the first day of Ramadan to World Health Day, from Easter to Liberation Day, from April 1 to April 30, there is no shortage of anniversaries and appointments relevant to planning a winning communication and marketing strategy.
Food & beverage, fashion, sports: here are in detail which target sectors are most involved during the month of April.
Friday 1: not a joke…. It is actually April Fool ‘s Day that kicks off this month’s must-do dates! While it is not a holiday, nor is it an actual holiday, it is certainly an opportunity to attract online audiences both through social media and newsletters. Already in the copy, for example, one can capture attention by proposing never-before-seen discounts (not even during black friday) and then explaining that it is, indeed, an ‘April Fool’s Day’. Such an idea can initiate a communication aimed at submitting flash bids of up to 24h.
Saturday 2: is the beginning of Ramadan, a very important holiday in the Islamic calendar. This year Ramadan-the month during which fasting is practiced-will end in early May.
Beyond the target industry of one’s e-commerce, for an effective editorial plan and a thorough marketing project, it is good to keep in mind appointments such as this one.
Wednesday 6: a single date for two not-quite ‘connected’ dates… The National Sports Day and the Carbonara Day! However, as strange as it may seem, the target audience may be very similar and cover both the sports-or at any rate, physical activity in general-and the gastronomy sector. Maybe after a hearty plate of rigatoni alla Carbonara you feel guilty and decide to go for a jog, or, why not, just after a day of outdoor activities you treat yourself as a treat to one of the traditional Roman dishes that has become famous all over the world!
Thursday 7: On the heels of Sports Day comes another equally relevant date to pin on the calendar. It is World Health Day, which boasts the sponsorship of the World Health Organization (WHO). World Health Day is celebrated every year and each year draws attention to a specific topic of international significance. The focus of 2022 is ‘Our planet, our health’ (‘Our planet, our health’).
“Are we able,” the official website reads, “to reimagine a world where clean air, water, and food are available to all? Where economies are focused on health and well-being? Where cities are livable and people have control over their health and the health of the planet?”
Curiosity: why was April 7 specifically chosen as the day? Because it marks the anniversary of the founding of WHO in 1948.
In this case, the target sectors are many, from medicine to cosmetics, not forgetting food & beverage, as well as any other having to do with health in general, both ours and the planet’s (see sustainability, green world, recycling, etc.).
Sunday 10: After Women’s Day and Father’ s Day in March, April is the turn of Brothers’ Day. What better occasion to surprise them with a surprise, an unexpected gift? In this case, all that remains is to propose ad hoc offerings in any area.
WARNING: It’s definitely a “BuyDay,” be sure to leave on time with personalized offers and promos!
Monday 11: April is also the month par excellence dedicated to ‘furry’ friends. The third week, in fact, opens with Pet Day, a great time for anyone offering services and/or products aimed at dogs, cats and many other animals.
Sunday 17: after Christmas is probably Easter the most anticipated event for receiving (and giving) a gift to loved ones. Here then, all e-commerce platforms are called upon to kick off exclusive promos and discounts. For young and old, for friends and colleagues, for fashion addicts or food lovers, in just a few clicks you can choose the right thought to hide inside the egg. That is why both on the site and through social and newsletters it is good to organize a sound marketing strategy in good time. Even in the world of packaging, it pays to launch new ideas designed specifically for the occasion, such as customized boxes and packaging.
WARNING: It’s definitely a “BuyDay,” be sure to leave on time with personalized offers and promos!
Friday, 22: is Earth Day, a perfect occasion to remember how vital respect for the planet and all living things is. Nature conservation and ecosystem protection in general must establish itself as a priority for any sector, and while some areas seem more involved than others, in reality, every field plays an essential role. Fashion, packaging and food & beverage are among those most involved, both in the production and shipment of products. However, every sector has a duty and obligation to respect the environment–and not just for Earth Day.
Saturday 23: As Giacomo Leopardi said, “A good book is a companion that gives us happy moments,” and it was to these faithful companions that a day was dedicated. April 23, in fact, is International Book Day and it is also the ideal opportunity to put aside-at least for a moment-mobile phones, computers and TVs and crack open a good book.
April appointments: more dates not to be forgotten
Other dates not to forget in April are Monday 25, Liberation Day; Friday 29, International Dance Day; and Saturday 30, International Jazz Day.
