From Women’s Day to the arrival of Spring, not forgetting other relevant anniversaries such as Father’s Day orEarth Hour: March is a month full of useful events to remember, especially when it comes to planning an effective editorial plan and marketing strategy.
From cosmetics to fashion, from sports to furniture, let’s take a detailed look at which target sectors are most involved in March’s appointments and recurrences.
Monday, 8: Women’s Day is one of the best opportunities to engage both female and male audiences, regardless of the age of potential clients and their budget. Several areas are involved here, particularly cosmetics, fashion, jewelry, and food & beverage.
Even before March 8, in fact, platforms dedicated to, for example, beauty and wellness and precious goods have been creating exclusive promotions and discounts just for this occasion. The same goes for the fashion industry, which promptly plans and structures targeted campaigns every year.
WARNING: It’s definitely a “BuyDay,” be sure to leave on time with personalized offers and promos!
Saturday 19: To celebrate Father’s Day, there is nothing better than an item in the name of sports and physical activity, such as sweatpants and sneakers. Green light is also given to technological and innovative gifts, always popular at any age. For the more ‘vain’ dads, there is a plan B: an ad hoc thought directly from the world of beauty.
WARNING: It’s definitely a “BuyDay,” be sure to leave on time with personalized offers and promos!
Sunday 20: The Spring Equinox is one of the best times to come up with offers and pairings designed for the arrival of the beautiful season.
Here are some ideas:
In the fashion world, one can ‘play’ on the trends, colors and styles of the moment.
In the wine business, the best Italian and foreign wines can be offered to go with seasonal dishes.
Last but not least, in the field of furniture and household items, the change of season can be a good opportunity to renew the bedroom by replacing, why not, the old mattress with a new one that is more comfortable and convenient!
Tuesday, 22: is World Water Day, a perfect time to emphasize the importance of and respect for an environmentally sustainable production style, perhaps focusing on zero-impact products. Certainly the most exposed fields here are fashion, packaging and food & beverage.
Saturday 26:Earth Hour is another very useful date to remind users to respect the environment, perhaps by recycling discarded purchases and trying to avoid waste. Ditto for pollution. After all, as stated on the event’s official website, Earth Hour “is WWF’s big global mobilization which, starting with the symbolic gesture of turning off the lights for one hour, unites citizens, institutions and businesses in a common will to Giving the world a sustainable future and meet the challenge of climate change.” That’s why, for example, for the stationery sector, as well as packaging, it can be strategic to indicate the attentions given to these products so that specific and, when possible, zero-impact controls are adhered to.
Sunday 27: “And the Oscar goes to. Oscar night is among the most watched events of the year around the world. It is no coincidence that this is one of the most anticipated glamorous events ever and that, during this very ‘starry’ evening, the looks and trends that will influence the international catwalks, as well as the trendiest looks of the year, are launched.
To be called upon-in addition to the cinema ones-are definitely the make-up and fashion experts.
March appointments: more dates not to be forgotten!
Prominent among the events and dates to mark on the calendar in March are the start of the Winter Paralympics (main target sectors: sports and health care), March 4-13; St. Patrick’s Day(main target sectors: tourism, sports, food & beverage), March 17; and World Recycling Day(main target sectors: packaging, fashion, home and stationery), March 18.
