GioiaPura, the online jewelry store that boasts thousands of original products from more than 130 international brands, has chosen thee-commerce enabler Tun2U to revamp its site. The result? A usable and elegant platform with a modern interface that reflects the brand identity, allowing the user to move in total freedom.
A project that was the result of careful study and planning among different teams and professional figures with a common goal: to optimize the platform so as to offer a new user interface (U I) and a click-proof user experience (UX).
From the product sheet to the user area, not forgetting the filtering system and the checkout stage, every detail has been examined and refined. “All the layouts of the site,” said Paolo Conti, art director of Tun2U, “were very thoroughly analyzed with the GioiaPura team, so much so that multiple revisions were required to arrive at the perfect match between user experience and all technical needs. This is a site that is as complex in its implementation as it is successful in terms of UI and UX.”
“Other important details we focused on,” he pointed out, “were both the restructuring of the home page and the total reorganization of the product sheet. From now on, the user on GioiaPura does not necessarily have to go through the category page, but can discover other products of interest almost in every section, items suggested and recommended based on the type of browsing done by the customer.”
“It is a perfect marriage of best practices adopted by the world’s leading e-commerce platforms-taking the most classic and functional user experience as a reference-and years of data analysis. That’s why it is a winning site; nothing at all has been overlooked!”
Special attention has also been paid to the discounting section and the checkout phase: the former has been improved, making it clearer right from the start, while the latter has been simplified as much as possible to make it easier for the user to complete the order.
“From the integration of different payment and shipping methods,” the art director concluded, “to customer care, thanks to which returns can now be made even faster, every section of the site has been optimized down to the smallest detail.
