A Tun2U Group project focused on analyzing and reprocessing data from online sales
Optimizing e-commerce profits through real-time big data analysis and ensuring maximum compatibility with all CMS platforms. It is one of the primary goals of the business intelligence suite Haliante , developed by the Tun2U group precisely to offer a system that is as easy to use as it is precise and accurate in its results.
Regardless of the e-commerce site‘s target industry, Haliante can collect data from different sales channels and then reprocess it through sophisticated algorithms to support the e-commerce manager in decision making.
Through the business intelligence tool, among other things, it is possible to cross-reference data statistics from marketplace sales with those from site sales, discover sales trends for individual products, have real-time margins and profits for each channel at your fingertips at all times, and consult a multitude of different metrics.
Since the main analysis functions involve orders, customers, and products, endless combinations of data cross-over are provided precisely to provide particularly accurate reports, such as, for example, on turnover, shipping costs, or ROI. Through Haliante you can also segment your customers according to different volumes and buying habits.
In addition, through geolocation of customers, the tool enables successful planning and initiation of particularly targeted marketing actions in a given geographic area. All statistics processed by the business intelligence suite can be accessed at any time from any desktop or mobile device and exported if necessary.
From order and customer analysis to product and profit analysis
Whether it is best-selling items or seasonal trends-any element related to order trends can be examined in all its facets. An essential and innovative feature of this tool is the ability to offer accurate data on margins (both theoretical and actual) and profits after business expenses (ROI).
“Ittook several years of development to put this tool together, and there is still a lot of work to be done,” explained Enrico Falappa, president of Tun2U.
“We wanted to create software that was complex but accessible to everyone,” Falappa pointed out. that would allow them to monitor and reprocess their e-commerce data and make it available in a clear and simple manner. Special attention has been paid to making it compatible and fully integrated with popular CMS platforms, such as Magento, Shopify, Prestashop and Woocommerce“.
