Company specializing in automation marketing
Tun2U Group continues to grow: this month the acquisition of MarketKing, a company specializing in building customer loyalty for ecommerce platforms withautomation marketing, was made official. The goal of the partnership is to offer the Italian market a solid player specialized in retention marketing, so as to optimize investments due to customer acquisition.
With the cost of online advertising space steadily rising, the Group wants to offer its clients an effective and innovative solution in Italy to increase orders by working on the contact database, in a targeted, recurring way and through a stable and concrete trust relationship. This is because, given the increased focus on privacy issues and the impact on third-party data management, it is critical to build a proprietary channel to cope with the tracking crisis that will hit digital marketing in the coming years.
Automation marketing, loyalty program, lead generation activities and retargeting through social ads will be the main support activities delivered.
“The goal of our activities is to optimize all ecommerce investments, getting the most out of every contact acquired over time,” explained Simone Romani, founder and CEO of MarketKing. “Building a relationship with your customers means positioning the brand in their minds and being the one-stop shop for the products you sell.”
“For us,” Romani added , “it is important to be able to create a genuine relationship, so we prepare different activities for each store, adapting to their characteristics and peculiarities. This is a custom job, aimed at reflecting and enhancing the tone of voice of the store.”
“With the acquisition of MarketKing, Tun2U consolidates performance marketing activities for ecommerce,” said Enrico Falappa, co-founder and chief operating officer of the group.
“Right from the start we sensed the value and common vision of the company led by Simone Romani, who in Tun2U will be able to bring new skills, thus consolidating the Group’s goal of offering increasingly innovative vertical services.”
“MarketKing’s performance-focused vision combined with Tun2U’s strong technical connotation,” Falappa pointed out, “will be the perfect combination to build and manage projects with a high level of automation, with solutions tailored to market and customer needs.
