intervista-luca-migliorati
Opinions
Opinions

Interview with Luca Migliorati, CEO of Tun2u Digital Agency

Tun2U is preparing for participation on June 21/22, at the Global E-commerce & Digital Summit in Bologna,to meet those looking for professional digital solutions for e-commerce.
To find out more about our reality, we invite you to read the interesting excerpt from the interview conducted by the organizers of GED Summit 2016 with Tun2U CEO Luca Migliorati.

We remind you of the appointment at Bentivoglio on June 21 and 22 in the beautiful location of the Zanhotel & Meeting Centergross Convention Center in Bologna.

Interview with Luca Migliorati

Good morning Luca, thank you for this interview and for participating in #gedsummit16. Before we get into this brief interview, can you tell us a little bit about your company?

Good morning everyone, Tun2u aims to support the customer all-around in the digital sector. Our Rome-based digital agency was born from a common idea (together with my partner and friend Enrico Falappa) to provide professional consulting aimed at increasing online profits. We take care of analyzing the client’s needs and market trends, and then proceed with the creation of an ad hoc digital strategy. Our services range from development to consulting in web marketing and, in recent years, we have focused a lot of attention on the e-commerce world, particularly regarding the Magento platform.

Will you be coming to #gedsummit16 with some news or are you open to listening to visiting companies and their needs and requests?

Clearly, we are open to listening to the requests of visiting companies, and it will be our job to understand their needs and find an efficient solution that meets their expectations both in terms of outcome and budget. We will also present “Haliante” a brand new business intelligence tool for e-commerce, to which we have devoted two long years of development. If you would like a preview you can find more information at www.haliante.com .

Italy and Ecommerce: a pairing still at the pole, as many claim, or is something moving here too, in recent years?

We are all aware that the e-commerce market in Italy is going a little bit slow, but that does not mean we cannot be competitive internationally. The most frequent stumbling block we have encountered over the years is an initial “nonconfidence” of companies in the potential offered by online marketplaces. Much misinformation exists, and many realities still prefer to devote significant resources to traditional forms of marketing, leaving only crumbs for online investments. On a positive note, over the past two to three years, thanks to the proliferation of training events, many companies are becoming increasingly aware of the potential offered by the Web and are beginning to approach agencies with less distrust…but the road is still all uphill.

For companies already grappling with Ecommerce, the challenge is to hold their own against the international giants, with the necessary belief that David can again defeat Goliath. How can your company be a strategic partner in this scenario?

Valeria Benincasa
SEO Copywriter & Digital PR