Our virtual journey into the world of e-commerce continues with Mariangela Napolitano, project manager of Liqueedo, the digital agency part of the Tun2U Group.
For a performing e-commerce strategy, the world of social media is critical. The creation and planning of strategic content on different platforms is of relevant importance to acquire new customers, while continuing-at the same time-intercepting a large segment of users potentially interested in the brand’s offerings.
Retention, advocacy and interaction are three concepts that need to be developed from the beginning for any winning project.
To learn more just click on the video below!
