The use of e-commerce platforms has increased significantly in the past two years and does not intend to slow down. Recent data published on the“European e-commerce report 2022” provided interesting information in reference to user behavior in 37 countries, demonstrating the importance and necessity of having a developed digital presence.
Throughout 2021, e-commerce performed important functions and expanded its performance beginning to grow exponentially. Specifically, Italy has been grappling with a digitization process that has positively accelerated its technological evolution, in part to cope with its millions of digital customers. Suffice it to say that the number of Italian “e-shoppers” has increased by as much as two million since 2020.
E-commerce: need becomes trend
Both during the pandemic and after the end of the state of emergency, e-commerce has been a real source of salvation for many companies, enabling them to keep many sectors active. Indeed, the last few years have heralded the beginning of a new way of living and buying (both online and offline): many habits have been outmoded, others modified, and still others simply adapted to the context.
Using e-commerce platforms is now more than commonplace, unlike in the past when online shopping was limited, buying on certain occasions and to obtain products that were difficult to get offline. Italians have responded positively: to date, the percentage of buyers on e-commerce platforms has reached 62 percent of the population. Consumers take companies’ online presence for granted and demand a smooth and consistent experience that is seamless and provides timely interactions. In particular, the Italian public relies 95 percent on Google for its online searches, increasing its use of digital platforms.
What are the future prospects for the e-commerce world?
Another aspect that should not be underestimated-both for the present and for the future-certainly concerns sustainability, particularly with regard to returns and transportation in general.
“Customer returns policy is a key element for e-commerce stores, but at the same time, it has a strong impact on sustainability”, he recalled Roberto Liscia, president of Netcomm, stressing that to be more sustainable “e-shops will have to manage their policy on returns through the use of technologies that reduce environmental impact.”.
The use of automated parcel machines, for example, could help reduce urban traffic and the resulting CO2 emissions. Also not to be underestimated are the “social return” practices that, through the circular economy, will be able to give new life to products.
To be competitive in such a described environment, it is important to equip oneself with advanced technologies. E-shoppers are demanding customers: in addition to demanding a unique and quality experience on e-commerce platforms, they seek timely information in an always open and transparent dialogue with brands. Contact us for a consultation, we will be happy to take care of your online presence and on social channels.
