By now, online commerce, is clearly growing. Although in Italy we are, as usual, slightly behind, we can safely say that even in our country ecommerce is becoming increasingly important and, above all, more and more people are realizing its importance.
Above all, many entrepreneurs have realized that in a global marketplace such as the one offered by the Web, they are critical to selling abroad as well. Obviously, in order to be successful, one needs evolved and perfectly efficient stores.
Today there are many free CMSs, such as: OpenCart, osCommerce, Magento, etc. etc. that allow you to create your own online store, of course for serious work you need many customizations and for these you need serious professionals.
Making an ecommerce with a open source, it is not the same as having everything ready and immediate, for a customized configuration, you cannot do without real professional web agencies with a competent and professional development team capable of building precise tools for each singlio project and based on precise requirements.
In my experience Magento still today is of an above-average level, primarily because its code is built on a framework, then it should not be overlooked that enjoying a good reputation, it will not be difficult to run into plugin (also free) distributed by the huge community of web masters using this platform.
Magento: the best platform for any self-respecting ecommerce
Let us, however, take a closer look at the real potential of this open source:
- Items and orders: Magento boasts the ability to enter an unlimited number of products, even in community mode, without compromising the related order management, thanks to a clear organization of inventory and billing. Each different functionality can be implemented according to different needs.
- So many stores in one: this platform allows us to nest multiple stores within the same site, in a nutshell if you think of an international clothing brand, you will be able to make several sites (one for the American market, one for the Italian market and one for the German market) with different stores inside them respectively dealing with the different items in their respective View (in Magento is the item that indicates the languages, French, English etc. etc.), all within the same web site. In addition, each “store” present will be able to have multilingual functionality. Managing individual sections also becomes simple, in fact, thanks to multi stores you will be able to get different reports for each store with related data.
- For updates?: fortunately, the updates are all executable quickly and very very easily via the new Magento Connect 2.0 interface. The architecture of the site is scalable, this implies that even future and possible upgrades will not pose any problems for
your future ecommerce
. - Easy settings: Magento, once it is set up allows you to import or export as many items or customers as you want, either in CSV or Excel format.
- How’s it looking for SEO?: this CMS has by default customizable settings, you can edit the meta tags, titles, you will have the possibility to build effective site maps, in a nutshell you can intervene on the structure, we do not forget however (as in all the rest cms) that for interventions of massive optimization manual action needs to be taken.
- The Web as a resource: on the Web you will find a fervent community of developers always ready to dispense useful advice and help you in development or in solving various and possible problems.
