Security, clarity and flexibility are among the keywords on which a winning e-commerce project . In fact, consumers also become loyal to different platforms depending on the level of familiarity, intuitiveness and reliability of the page.
Not surprisingly, a site that offers a clear and fast shopping experience immediately succeeds in capturing the interest of the public, who will be more likely to return to place new orders.
Based on the findings of several surveys, loading speed, for example, is a must-have priority for users, as are easy payment solutions and transparency regarding theorigin of products.
That’s not all: consumers pay as much attention to reviews regarding the e-commerce platform as they do to specially structured promotions that reflect the actual interests of those who are browsing.
Another detail that should not be underestimated to get a project off the ground is, of course, optimizing the user interface of the site itself. It is critical that the latter be responsive or, depending on the product type and buyer persona, mobile first.
Applying CSS rules and tricks to various device resolutions is one of the best practices that should always be adhered to, regardless of the product or service offered.
Two always appreciated pluses are a chat service always active and available that can be delivered via a variety of tools (site chat, whatsapp, social care, etc.)-a not inconsiderable convenience-and a attractive design, aimed at simplifying the shopping experience and arousing immediate interest in those who visit the site.
In terms of logistics, too, nothing should ever be left to chance. The majority of users are very attentive to the possibility of free shipping. In particularly sensitive industries, such as the fashion world, it is very important to offer a free return solution or, alternatively, a minimal impact on the cost to the user (perhaps with a cashback solution, discount coupon, etc.).
From content marketing to SEO , from social media to customer service, it goes without saying that every other feature related to one’s ecommerce must be designed and structured to provide the best possible user experience and, as a result, be able to sell quickly and effectively.
