This was to be expected. Advertising has finally landed on Google Plus as well. The existing gap between social networks and advertising has disappeared for good. +Post Ads is born.
The announcement was made by Google product manager Eran Arkin through a video explaining exactly what needs to be done in order to create a G+ listing.
Brands will be able to make their Page content become a real ad, using the Display Advertising network.
It would start from the classic Google Plus interface where users can click the ad and see the comments / + 1 received. In addition to commenting, it would be useful to share the content or participate in discussions, so the post would become active, “circulating” on the home more easily.
Google Plus and Facebook: what are the differences?
Advertisers are demanding more audience engagement, realizing that a more “serious” and “industry” social would be the most appropriate way to optimize an offer.
The difference with Facebook? While Facebook tries the direct and explicit route by taking users directly to the company’s FanPages , Google Plus’ promotion is more subtle and refined, let’s say indirect. In addition, with +Post Ads one can choose the target audience according to specific criteria-interests, demographic nature, work, hobbies-to create a concrete network of interest.
At last, even Google has surrendered to the laws of the market, adapting to the needs ofcurrent advertising. This step is very important, albeit dictated by the goal of joining well-known brands to ensure good feedback. For now, Toyota USA has ushered in the new way of Google Plus advertising. We will see who will be the next brand.
To learn more you can find all the necessary information on the official website http://www.google.com/+/business/brands/ads.html
