A site should be created with the goal of attracting users, so it certainly needs to provide the right directions sought but let us never forget that theeye alsowants its share. Content is and will be the protagonist but will become much more effective if displayed effectively.
Precisely because of this, the Parallax scrolling effect, although not exactly one of the latest web design trends, is still the most effective (this is also evidenced by the fact that most templates, created for CMSs, are made with this mode). If you want to create a charming, eye-catching site that can enhance content and images, Parallax still comes out on top. If the purpose is to communicate effectively and withimpact resorting to parallax is still the best strategy. Not to mention that offering a better browsing experience will also increase site traffic.
For those who do not yet know, the
Parallax Scrolling
is a visual technique that by means of the movement of images, at different speeds and perspectives on a web page, an object appears to move relative to the background if you change your vantage point, it succeeds in recreating a 3D effect. All this is to make scrolling through the site as engaging an experience as possible. So in terms of engagement and interaction the goals, with the use of this feature, are completely achieved (again from a “user experience” perspective), however, let’s try to understand other potential benefits that can be achieved through the use of Parallx.
Parallax scrolling and some of its advantages
Functionality + aesthetic sense= great for furniture:
thanks to the perfect fusion of these two concepts a site created with parallax turns out to be attractive, beautiful and at the same time functional, in fact the scrolling effect is perfect for the current needs of the user, who is increasingly connected via mobile (where people prefer to “scroll” instead of click).
Stimulating attention:
this dynamic and moving design mode, has a fundamental effect on the human brain, in fact even after a long navigation on other pages, when one lands on a site with this effect, magically the attention is aroused, with enormous advantages for the company that can make it take in much more information.
Simple:
the concepts that a company wants to communicate, on its site, will arrive more effectively because they are fluid and not fragmented, as a result the content will be enjoyed in easier and faster manners.
Corporate image:
being a new technology, among other things very “cool,” this alone would be enough to give the company an innovative and up-to-date image. If we then combine this with the enormous benefits in terms of communication, the benefits to the brand are truly manifold.
Relaxation:
this feature characterizes browsing, making it more relaxing and enjoyable, a time of genuine enjoyment. A user will always be pleased to land on a well-done site.
Lead Generation:
the “emotional” component as we have seen is preponderant in Parallax, it follows then that it lends itself perfectly to call to action, users will be stimulated to perform certain actions, with benefits in terms of lead generation building.
This particular design can also work if you are presenting a product, each click will show new features and new views of a single item, it will also offer an exciting browsing experience, stimulating the user to want to know more and maybe even buy it.
