Friday, December 1 and Saturday, December 2 at the Palacongressi
Rome, November 2017. For the third year in a row, e-commerce agency Tun2U is participating in Search Marketing Connect, the event for search engine professionals, scheduled to take place at the Rimini Palacongressi on Friday, Dec. 1 and Saturday, Dec. 2.
Two days of advanced training on SEO, PPC and Web Analytics and, among the novelties of this edition, two training rooms – Content Marketing and Tool – and the Fake News Hackathon, a competition between innovative ideas on the topic of Fake News, organized by the Web Marketing Festival and La Stampa.
At the event – signed by Search On Media Group and now in its 12th year – Enrico Falappa, president Tun2U, is set to talk about the conversion funnel of an e-commerce and how to maximize the conversion rate through the use of Google Analytics together with Yandex Metrica.
“Data analysis,” Falappa explained, “is a fundamental activity for those who want to do e-commerce and have concrete results. There are many tools that the market makes available to us; the advice is to take the best from each one and cross-reference the data acquired. In an increasingly mature market, focusing on a single source is reductive and unproductive to being able to understand visitors’ buying habits and convert them into customers.”
Also present at the event was Luca Migliorati, CEO Tun2U, author with Falappa of “E-commerce for dummies,” published by Hoepli. A real handbook – price €17.90, eBook version €9.99 – full of examples and charts that can clearly explain all the winning marketing strategies.
With more than 50 speakers, 5 training rooms, dozens of speeches, case studies and focuses, not to mention the Fake News Hackathon and an exhibition area designed to encourage networking, the educational program of Search Marketing Connect 2017 is rich in technical and strategic content.
“Plotting, together with the network of search engine professionals, the future of the industry, sharing two days of high-level training and informal and direct networking moments: this is the mission of the event,” explained Cosmano Lombardo, Founder and CEO Search On Media Group.
