Opinions
Opinions

A new algorithm update and Google limits spam in Serp

This had been heard for a long time, but the webspam problem in SERPs seemed to have no end, at least until today! To combat this phenomenon, Google has updated its algorithm again to give a decisive breakthrough in its fight against spam: Indeed, it remains a priority for BigG to ensure that its SERPs remain authoritative and Present quality content.

The impact, according to initial estimates, will affect about 5 percent of queries, with significant variations depending on the language. Some of the most notable changes include a reduction of visible results to users: for some searches, users may see only the most relevant results, and thus 10 web pages per SERP will no longer be secured.

Thanks to anupdate to its algorithm, Google announces that it will be able to give thread to spammers who exploit vulnerabilities in websites to inject malicious content, malware or even traffic to other low-quality sites to
worsen the ranking
. Here is Google’s commitment to users: “We are aggressively targeting hacked spam in order to protect users and webmasters.”

To what extent will the algorithm update affect our website?
First of all, it is necessary to reiterate how crucial it is to periodically check the
health of our website
. Just by checking Search Console and especially Google Analytics, making sure there are no flaws, you can Avoid possible penalties by Google. Prevention is always better than cure, and in the same way we must proceed with the maintenance of our site. Only then will it be possible to maintain
constant organic visibility
over time.

Fabio Ferretti
CTO