DuLàc Farmaceutici 1982 ‘s ecommerce platform has changed its look, focusing on innovation and customer needs. The company, which specializes in the world of personal care and dietary supplements, with the help of Tun2U Group officially unveiled its new site based on Magento 2 technology: more innovative, made from a mobile first perspective and, above all, from the full custom template, i.e., fully customized.
Specifically, the work done before going online included: the integration of point collection, aimed at building audience loyalty; a complete overhaul of the platform design, with a meticulous focus on visuals and images in general; updating product sheets; and simplifying the check out process.
Moreover, the site’s usability and remarkable intuitiveness are characterized by a full-width layout, meaning that the elements that make up the interface are redistributed within the browser to be displayed optimally on any resolution, leaving no unnecessary blank areas. In addition to graphics, the ecommerce has been updated even on the content side, precisely to offer the most information, in a clear and organized manner.
In addition, after the go live of the platform, DuLàc also entrusted Tun2U with the management of the brand’s digital presence initiated with the development of a dedicated digital strategy involving the Group’s multidisciplinary teams.
“With this project DuLàc expects to further consolidate its digital presence, which is already very strong on the most popular marketplaces, allowing its customers to buy directly from the proprietary site, without intermediaries,” said Andrea Sardo, e-commerce manager at DuLàc. “With dedicated logistics, we also want to make sure of the shipping and delivery part of the orders, knowing that this is a critical aspect of the customer relationship. We will also activate many promotional initiatives, aimed at increasing the awareness of the catalog“.
“We aim ,” Sardo pointed out, “ to provide excellent service to consumers: high-quality health and wellness products made exclusively in Italy, and an excellent shopping experience, thanks to the platform created by Tun2U, which is intuitive, user friendly and has a fresh, clean design.
