“An organization’s reputation is the amalgamation of all the expectations, perceptions and feelings developed over time by customers, employees, suppliers, investors and the general public in relation to the qualities of the organization, characteristics derived from personal experience, hearsay(WOM) or observation of the organization’s past actions” – Bennett, Kottasz (2000). The phenomenon of reputation, therefore, arises from and depends on the coherent set of actions taken to advance its business involving various aspects of the company and, in particular its identity and its way of communicating-not only itself within its organization and to the outside world, but also its ability to interact with other entities.
In fact, a good reputation cannot be separated from effective communication activities, implicit and explicit, that convey a solid, distinctive and coherent identity.
Do you want to know what people are saying about you and manage your reputation on the Internet?
Reputation is one of the key factors in identifying the ideal company to choose as a supplier, as a partner or with whom to work. Building one’s brand awareness is a long-term activity and must be addressed primarily to four parties: equity contributors, internal employees, suppliers and consumers (divided in turn into acquired and potential) – individuals or groups of people who depend on the company to achieve their goals and on whom the company depends to obtain its “license to operate” and consequently achieve its purpose (Muzi Falconi, 2004).
How to retain your customers and make them choose you online?
The spread of the Internet and the related ability to access information at any place and time has significantly changed the way people make choices. In fact, the media system acts as a veritable sounding board because it takes in news about organizations and disseminates it, amplifying it, to the public. The advent of the Social Networks introduces an additional factor: the public is no longer just a recipient of content, but can produce and disseminate it, triggering the mechanism of active participation. Are you skeptical? Here are some data that will change your mind!
- 73% of online users worldwide have read a blog;
- 45% of online users write on a blog;
- Facebook has one billion members;
- 78% of consumers trust the opinions of other consumers (see success of sites like TripAdvisor).
In summary, the importance of the audience derives from the fact that it can generate consensus toward the company’s action and contribute in this sense to the achievement of its success. The main mechanism it uses is evaluation: of who is selling, of what is being bought, of a download, of the quality of a service, of the information received.
Monitor your online reputation with Tun2U
Corporate reputation is one of the key strategic factors in a company’s success, as it enables it to preserve its market positioning. Therefore, always knowing what others think of you and what is the perceived image of your company is a complex and delicate job, on which your success depends. Tun2U web agency supports you in managing Brand Awareness and helps you to:
- Improve interaction with your customers;
- Establish a trusting relationship with the public.
We constantly monitor the sources in which you are mentioned; we carefully analyze the opinions expressed trying to enhance positive impressions and intervene on any negative comments. Currently, the main sources of reference are blogs, discussion forums and especially social networks; in fact, it is here that users interact the most, express their opinions on brands, products, companies, events and VIPs and then share them with others.
Don’t let a negative comment or its mishandling harm you irreparably. Contact us to learn more!