We have just developed a nice e-commerce with purely commercial purposes, and now?
It’s time to promote it, to bring it to the attention of the people of the web, the best strategy is a right mix between SEO and SMO. In order to get the web talking about our site, in addition to a correct and effective optimization of it we will have to flank it with a precise and targeted SMO (Social Media Optimization) strategy, in order to be truly “viral” we must be able to get people to share, to be entertaining, to be interesting, in a nutshell we need a large audience and many many fans. By now it is obvious to all web marketing managers, in order to get into the good graces of big “G,” one must not absolutely please the people who inhabit it on a daily basis and move its ranks. In a nutshell, in addition to optimizing a site for search engines, we must also think about imposing our presence on the various Social Media that master the network. Today the Mountain View giant, must be imagined as a flesh and blood person, we must no longer make the mistake of thinking of it as a machine, as a simple electronic calculator. Google is now able to evaluate a site in its most semantic aspects, it knows how to carefully assess a content by carving out its relevance and especially its quality, moreover it is now able to establish the notoriety and authority of a brand.
SMO the new frontier of SEO
You may be wondering how can it do this? Simple through the buzz this generates among Internet users, studying the word-of-mouth triggered by the web tribe, the measure of this being the interaction on various Facebook posts, tweets made, +1s on the Google Plus profile. In this scenario, careful SMO planning will have to be integrated with your SEO strategy for e-commerce. Making the brand known, spreading its image among users as well as on search engines, once you get in touch with your target audience, visibility will increase tremendously and from visibility to sales is a short step. It is two authentic gurus in the field, two pillars of digital marketing such as Joshua Berg (former Google+ employee) and Mark Traphagen, who affirm the real value of SMO, which is capable not only of increasing the awareness of a brand but above all of influencing the “old page rank” of a site. According to their theories, conversations and interactions are factors that the big G itself, identifies as arising from engaging and valuable content. To center your target audience, you must first study them carefully, understand what their expectations are and where their conversations generally take place. Once you have established the platform where to act you can move on to the next phase, becoming Social. Generate discussions, participate in others, intervene in debates, spin your content, bring real added value in order to be recognized as an authoritative source, as competent in the relevant field. You will notice how the more followers, fans, followers or the number of +1s, the more the engines will invest you as a leader, able to engage a large number of people, this will have enormous benefits in terms of search engine rankings.