Essentiality and clarity are key
Whether online or offline, it is crucial that the content of each project is clear and outlined.
It is precisely on the content, in fact, that the message conveyed to users depends.
Setting a clear and winning editorial strategy from the outset must therefore be the basis of any strategy.
Just like taste in cooking, similarly a piece of content cannot please everyone, in fact each user searches the web differently. Defining the content a priori and then continuing to improve it is essential and a key point of advertising.
SEM
Eight out of 10 users search on Google, and that is when a company needs to be ready. Sem (search engine marketing) activity is a very powerful weapon: starting with user searches, a company is able to attract the visitor's attention and then convert them into a customer.
Google Shopping
Shopping campaigns are now essential for anyone selling a physical product. Have you ever happened to search for a product and see it immediately below the search bar? That's it, that way the user is already clear, as including price and description, what he or she is going to find on the site.
Remarketing
A user's path from search to purchase is unlikely to happen in a few clicks and especially in a short time. Therefore, it is not enough to prepare only SEM and Shopping campaigns. Remarketing helps the company remind users of the product/service previously searched for.
DEM
Newsletters are the soul of e-commerce. Nowadays we are overburdened with commitments and thoughts. Telling about new arrivals, promotions, extraordinary activities and whatnot is the best way to bring customers closer and closer to your brand. Putting the customer at the center of communication is the icing on the cake.
Report
Certainly those recounted so far are all useful activities, but how many then can tell whether one has worked well or poorly? For this reason we prepare monthly reports on activities carried out and results achieved. Synchronicity of purpose and actions among all actors involved in the process, is essential for good work.
A MATTER OF STRATEGY
Devising a web marketing strategy is a key step in doing business; there are no projects that can take off without a precise study and strategy.
MEASURE AND PROCESS
Measure the results obtained. Process and compare what you have been able to achieve over time with a given strategy to see whether to persist or change course.
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