Since 1934, Safilo has embraced a fundamental principle: “looking ahead.” How? By enabling millions of people to see the world at its best, through innovative eyewear that is accessible to all. It is precisely for this reason that the mission of Seventh Street, a Safilo Group brand, also has as its fundamental goal to put people at the center and maintain a future-oriented vision, without forgetting the present. Driven by innovation, they combine beauty and functionality
The analysis of the brand and its needs led to the need to create a new digital identity for the brand: new website and new social content that would allow its brand identity to stand out, in a clear way. Starting from this basis, a study was then carried out on visual trends in the eyewear world in order to reinterpret them and adapt them to the needs of Seventh Street
A new minimal and contemporary website was developed.
Every element was designed to ensure an immersive experience, combining aesthetics, functionality and animations in a perfect balance.
In addition to the new site, a digital brand identity was created for social media. This allowed Seventh Street to strengthen its online presence while maintaining visual and communicative consistency across all digital platforms.
For a company characterized by great recognizability like Safilo, the need to create a project of the same magnitude and that would hit as many users as possible emerged right away: that is why, that of Seventh Street, was a project not only with attention to detail, but also international, with the possibility of selecting different languages on the website in addition to Italian and English.
The UI and UX of Seventh Street’s site also feature responsive design and layout, a design technique that allows the online platform and all its pages to adapt perfectly to screen size for proper viewing on multiple devices. This choice has allowed Seventh Street’s site to be highly performant at all times and at all times.
The content created for online communication was developed considering the brand image. The focus was therefore on the product through images, motion graphics and videos, thus expressing the brand in its entirety and using a color palette in line with the new web platform created.
The company has always approached change by embracing digital transformation with innovative and responsible solutions, which is why the project created for Seventh Street symbolizes the innovation of a historic company like Safilo, without ever forgetting its roots.