The alchemy between Magento 2 and social selling

Sublime Shoes produces a line of shoes suitable for a young and dynamic audience. The Roman company, born as a startup in 2016, has seen its business grow rapidly through a social strategy focused on creating a community of enthusiastic customers. Tun2U Group supported the growth process at an early stage by redesigning the infrastructure based on Magento 2 backend side.

The frontend interface was completely redesigned resulting in a perfect fit between e-commerce and Instagram channel for a mobile first shopping experience. The entire digital strategy was also revised with the aim of conveying visibility to an increasingly target audience through a marketing mix of social channels, e-mail marketing, ADV tools and business intelligence.