Your ecommerce seems perfect, products entered, shopping cart working, attractive photos, reviews prominently displayed, clear pricing and efficient shipping, yet it is struggling to take off or rather not collecting the number of conversions set.
Calm down!!! There is probably something on the strategic side that can be improved or enhanced. For example, one mistake people often make is thinking that the best solution is to attract more and more users to their site. Let’s try to change the point of view, such as focusing on existing customers for example, trying to increase revenue from them. By keeping your customers loyal, providing them with first-class products, quality in services and ease of payment, rest assured that they are unlikely to go elsewhere, to the exclusive benefit of your business. So let’s get specific, trying to improve the conversion rates of users already browsing your portal. Based on the past experiences of our web agency, I have decided to provide a top 10 list of tips that can help to increase the conversion rate of your e-commerce. Increasing conversions is also possible, without particular costs but let’s see in detail what and how to do it:
Top 10 tips to increase your e-commerce sales
- 1 Offer promotions: incentives always encourage purchase. If you can then do this by customizing them for each customer then that’s it.
- 2 Free shipping: set a threshold of orders within which the shipping charge is totally your responsibility.
- 3 Shipping cost calculator: this is a sure way to increase the conversion rate, as it eliminates the anxiety of recharging the price before check-out from the outset.
- 4 Live chat: very often many doubts or questions arise, during the buying phase that can mess up a potential sale. Including a live chat, which can answer all questions in a way that reassures the buyer, can really make a difference.
- 5 Alternative payment methods: not everyone is willing to lavish online, their credit card information, so give them the option to pay as they see fit by entering different options: Paypal, wire transfer, check, etc. etc.
- 6 Make it clear how it is possible to return: a user is unlikely to buy a product online (of whatever nature) if it is not clear how the goods can be returned.
- 7 Fast site: when browsing online for the purpose of shopping, speed is everything. Making your site fast, cutting down loading times (especially if the purchase originates from mobile devices) is crucial, No one tolerates a slow site and then you run the risk of missing that moment when the impulse to buy is triggered.
- 8 Reviews: this often too underestimated lever can reap enormous benefits. Soliciting reviews, is the best way to stimulate and encourage buyers, who will feel “reassured.”
- 9 Incentivize up-sell or cross-sell: Sometimes including products in your e-commerce that can be matched with your last purchase gives the feeling of offering added value and showing attention and care for the user.
- 10 Subscriptions and “cards”: this is always a very effective business strategy, both offline and online. It builds customer loyalty and entices them to buy, perhaps to go so far as to complete the subscription where they will get a free gift.
Now it is up to you to try to study the best strategy to make your e-commerce work well, constantly keeping in mind that the user experience must always be at the top of your goals.