On February 21 and 22, Tun2U will be in Lazise (VR) for the 18th Global Summit Marketing & Digital, the annual event dedicated to the business community of marketing, digital communication and e-commerce solutions. Looking forward to attending the event, we offer an interview with our CEO Luca Migliorati:
Thank you for this interview and for participating in #GMSummit18. Have you come to the Global Summit yet? What do you expect from this event and what, if anything, did you enjoy about the other participations?
This is the second time we have participated in a Concordia event; our first time was in 2016 at the Global E-commerce & Digital Summit in Bologna. From the previous experience we understood the importance of one to one meetings, a valuable moment of confrontation, an opportunity to quickly offer an initial advice, preparatory to a possible collaboration proposal. At the Lazise event we expect to meet interesting realities to which we can offer our experience, helping them in the increase of their online business and, why not, in the internationalization of their sales.
What will companies have to fear most, over the course of the year and looking forward to the end of the second decade of the century?
The e-commerce market is expanding rapidly, and 2018 will be a decisive year. Many incumbent companies with a track record, especially in retail, are facing declining revenues from offline, caused by an increasing propensity for online purchases by users. In addition, it is necessary to learn in depth the logic governing sales on marketplaces such as Amazon, Ebay, etc., so as not to run into dangerous situations of cannibalization of margins and out-of-control product pricing. To deal with the situation in the best possible way, it is necessary to critically structure the digital branch, doing careful work in terms of internal resources, direct sales tools and the right digital partners.
Is there a product or service or project from your company that can really make a difference and help other companies face the digital revolution and its tools and technologies head-on?
Based on the assumption that Tun2U’s mission is to position itself as a partner capable of satisfying any kind of need or development in e-commerce, one of its strengths is definitely its cross-section of experience in a variety of product sectors. Over the years we have satisfactorily developed the business of companies operating in disparate sectors, without necessarily looking for an easy way to make the work scalable, but putting ourselves on the line every day, because in Tun2U we love to win challenges. A proven network of partners enables us to offer a full-service proposition: from technical development to marketing, via logistics and customer care.
SEO, SEM, SEA, SMM, DEM… Dozens of acronyms and proposals for one goal: to get results from the web. Each company throws water to its own mill and proposes its own solutions, but is it really possible to get results without an overall vision and strategy?
Strategy is everything, and for us, only results matter. Usually before we talk about any “acronyms” we try to understand the client’s real goals, positioning ourselves first and foremost as consultants and, as a result, building an ad hoc strategy, carefully calibrating budgets and potential benefits of each marketing operation, always with a keen eye on return on investment.
What should a company evaluate when deciding to get a partner to develop its e-commerce strategy?
First of all, the level of technical expertise of the agency. This is because in ecommerce, whether we are talking about technical development or marketing, we need to have technical knowledge and resources that are not usually the preserve of non-specialized agencies or freelancers. Another very important aspect is the ability to analyze the results, as this is the most powerful tool we have for not wasting money and making increased profits.