Everything that is new today may already be old tomorrow! On the Internet, the future is so close that it turns into the present in no time. These unfortunate findings prove to be very true in the world of the Net, how much more so in the world closely related to web design.
This branch of the Internet world, is constantly undergoing the “fashion” (in the aesthetic sense) of the moment, going heavily into overload of demands and needs from modern users. Just consider that until a few years ago, it was enough to create a navigable site with Explorer 6. If today we limit ourselves to the simple feature of browser compatibility, we would be obsolete and out of fashion, today’s designers must be functional, attractive, simple, social and responsive, integrating it with not one but an unlimited multitude of browsers. Understanding possible and future trends, intercepting them, making them our own and playing ahead could be the trump card in the deck of every web agency. Let us try to understand, after these months of 2015, where all the latest trends and fashions in this field are going.
Web design: top five trends 2015
- Responsive, responsive and responsive again:
This is not new, of that I am aware, but being in the midst of the explosion of mobile devices it is in my opinion, a concept to be repeated to the point of exasperation. The growing popularity of smartphones and tablets is affecting (and will increasingly do so) the use of the Internet.
Nearly 60 percent of users do not like to browse sites that do not provide a great experience even from mobile. On the other hand, how many times will it have happened to you to browse, from your smartphone, sites with illegible text, buttons that are impossible to click, and you name it.
What is your reaction? If you answer this question honestly, you will be clear about the importance of a responsive site. - More and bigger images:
A large and eye-catching image attracts about 65% more clicks while the bounce rate decreases by 27% (data and sources provided by TisIndia.com, one of the world’s largest and most important web agencies, who make the infographic on web design trends 2015).
It is enough then to always identify with the average user, who must always be at the center of any web design project, thus creating images that can attract his or her attention, always in relation to importance and contextuality with the content. A designer to be effective should not avoid inserting large images even where they are not needed but understand when this can “catch” the user. - Flat as a must:
By now it is clear to all web designers, Flat design will undergo a significant increase as time goes on, until it becomes a real requirement.
The reasons are simple and obvious, we are in fact talking about a style that is light, easy and above all does not distractattention from the content of the site itself. It also makes the site easily navigable from tablets and smartphones. - Blog, an indispensable voice:
Today, when designing, all web designers must necessarily leave a space for the blog. It is and will be the voice most consulted and visited by users, and it is through this, moreover, that brand reputation is triggered and generated.
Of course, effectiveness depends not only on the graphic aspect but on how good the content is. The important thing is to understand that a blog now constitutes an integral part of every site. Then let us not forget that if it is true that the content is the most important part of a blog, it is then its graphic appearance that will make it usable.
Much importance should also be given to the size of the writing, the font is no longer a negligible aspect, there are studies that show that the dwell time on a text increases by about 13 seconds, going from a size 9 to a size 10. - Multimedia, the key to success:
We are a lazy people, calculating that about80% of users never read the entire content of a page. The reading mode of an average Internet user, is based on a quick scan in search of the elements of his interest, so it is obvious how the task of the modern web designer, is to obviate this need.
Multimedia elements, videos, images, used as differentiation of the various paragraphs or as highlighting of concepts, can really lend a hand to reading, as well as make a page more attractive.