AGRIGARDEN
EVER GREEN RESULTS
CHALLENGE
SELL THROUGHOUT ITALY
The purpose of the project was to optimize the Magento Commerce-based platform to raise awareness of the Agrigarden Group brand and sell products nationwide, through SEO and SEM channels in synergy with Amazon and Ebay marketplaces.
SOLUTION
A PARTNERSHIP WITH STRONG ROOTS
The optimization work carried out on Magento Commerce, technical support, and ongoing consulting on the project allowed the platform to be improved to make it suitable with SEO and SEM services. This approach enabled the client to increase traffic, improve conversion rates and “triple-digit” sales in the domestic market, while optimizing the average budget spent monthly.
Integration with Amazon and EBAY
To facilitate the distribution and sale of products beyond the borders of Latium, we have integrated the e-commerce platform and catalog with the well-known marketplaces Amazon and Ebay: about a quarter of orders are placed on the marketplaces and from customers located throughout Italy. Today Agrigarden Group is among the Italian market leaders in the sale of spare parts, equipment and products for gardening and agriculture.
Targeted and effective SEO interventions
Thanks to a complex analysis in SEO and in light of the results obtained, we carried out a series of targeted interventions on the Magento Commerce platform. The interventions optimized the tree, content, integrations, and enabled new payment gateways. The Forza SEO team also conducted keywords research to identify the best-indexed industry keywords to target, in relation to related onsite and offsite optimization actions.
Optimized, data-driven SEM campaigns
After performing the optimization work and transferring the platform to the web server infrastructure managed by Tun2U technicians, the SEM strategy was outlined. We then activated the channel and set up the initial flows; quickly the platform began generating orders and sales. Growing revenue and careful data analysis, allowed the marketing team at a later stage, to optimize budgets and refine campaigns on Search and Shopping network.
TUN2U A KEY STRATEGIC PARTNER
“Over the past two years, our e-commerce project has paved the way for new opportunities for growth and transformed our business model, thanks in part to the development of ‘omnichannelality. For our company, it is a constantly expanding project that has enabled us to sharply increase sales of our products throughout Italy. I would like to emphasize that in order to enhance and make a digital project work, it is essential to have competent people at your side. Today Tun2u is a key strategic partner for Agrigarden Group, because it supports us on a daily basis, with professionalism and stability, in our digital transformation journey.”
THE RESPONSE OF USERS
With nearly more than 1,000 reviews Agrigarden ranks as one of the best sites in the industry, awarded for its product, intuitiveness of use and customer care.
