B-EXIT
TOP PERFORMANCE FOR
LUXURY PURCHASES
CHALLENGE
A NEW SHOPPING EXPERIENCE
The company’s primary goal was to improve the user experience from the perspective of communication and navigation within the e-commerce platform globally.
SOLUTION
MAGENTO COMMERCE WITH AN EXTRA GEAR
To address the client’s needs, we built a new platform based on Magento Commerce by working on a full custom front-end interface that would allow the user to easily browse the extensive catalog and complete the purchase with just a few clicks. On the backend side, customized solutions were adopted to allow operators easier loading of product information and simple management of orders and customer care.
On the marketing side, we support the client 360° through performance marketing services, e-mail marketing automation, SEO & CRO.
CUSTOM ILLUSTRATIONS
We also made the style of B-exit unique through the integrated iconographic treatment for category selection
SEO & CRO TO IMPROVE VISIBILITY AND NAVIGATION
Given the vastness of the product catalog and brands within the platform, a careful integrated design phase was required that could meet the needs of navigation on the one hand and organic content indexing on the other.
The result was a new site easily navigable from any desktop or mobile device with a structure and content that was perfectly indexed on organic search engines in Italian and English.
11,450 REVIEWS
With nearly 12,000 reviews B-exit ranks as one of the best sites in the country, from intuitiveness of use to customer care.
B-EXIT AND MAGENTO COMMERCE: PERFECT MARRIAGE
We chose Magento Commerce for the implementation of the new platform because of its extreme flexibility of customization on both the front-end and back-end sides.
The articulated multi-store view system allows the customer easy independent management of stores in different countries, for the management of different size tables an ad-hoc module has been created that gives the customer the ability to add and update the various brands with a simple and quick operation.
From a performance perspective, Magento Commerce was configured on a scalar server infrastructure with geographic redundancy and constant optimization of page load and uptime performance.
