CampoMarzio

Works

Campo Marzio and the Omnichannel Case.

The charm of color, the unmistakable Campo Marzio style also Online

Campo Marzio is a Roman company founded in 1933, now a leading international manufacturer and trader of writing instruments, stationery, office accessories, leather goods and more. Online sales on the Magento platform were limited to Store EN only, so we were responsible for the implementation and configuration of new stores nationally and internationally.
We carried out a thorough graphic restyling in accordance with Campo Marzio’s corporate branding and in tune with the latest trends in UX and UI for E-commerce. Graphic refactoring also forced careful backend optimization of key sections of the site and of the entire server infrastructure, made scalable and performant even under heavy load situations.

2017

Start partnership

Fixing and updating Magento platform and creating the strategic concept.

2018

Marketing & Logistic

Startup of logistics in Italy and SEO - SEM - SMM campaigns.

2018

Omni-channel strategy

O2O integrations, email automation marketing, drive-to-store promotions.

2019

Store Worldwide

New international asset. Infrastructure refactoring and store release worldwide.

2019

Magento 2 Upgrade

Migration operations to Magento 2 and upgrading server infrastructure.

Platform
Magento 2
Technologies and integrations
Apache
Bootstrap
CSS3
Facebook
Google Analytics
Haliante
HTML5
jQuery
Mailchimp
My SQL
PayPal
PHP
Stripe

Kpi

Goals achieved through constant work and proven synergy between agency and client.

Omnichannel Stores

+4

CAGR

+76%

Conversion Rate

+37%