GENEVA RENT
CAR RENTAL
JUST A CLICK AWAY
CUSTOMIZED CAR RENTALS ACCORDING TO DIFFERENT NEEDS
Fast and tailored quotes for both individuals and businesses. Thanks to the new portal created by Tun2U Group, in just a few clicks it is possible to rent the desired medium- or long-term vehicle with fully customized services.
CHALLENGE
IMPROVE THE USER EXPERIENCE
The goal was to create a platform designed around B2b and B2c customer needs, SEO-optimized and structured to allow users to browse through the various proposals by filtering them according to desired features and quickly request customized quotes based on their choice. The project stemmed from the client’s need to renew its online presence through a highly indexed portal that could give more
visibility by generating new leads nationwide.
SOLUTION
A CAREFUL ANALYSIS OF THE TARGET AUDIENCE
On the backend side, the project was designed on CMS WordPress in order to
enable simple and intuitive management for GenevaRent operators. On the front end, on the other hand, our performance design unit was responsible for conducting a prior study of the old metrics by creating a new custom front end that is more performant and in line with the latest industry trends in the car rental world. From the SEO point of view, the entire audit and optimization process was followed by Forza SEO, a company part of the Tun2U group that will actively follow the client on all SEA activities.
CLEAR, INTUITIVE AND FUNCTIONAL GRAPHICS
Among the pluses of GenevaRent’s new website, a very clear and intuitive graphic design with a focus on functionality certainly stands out. From the car model to the available budget, not to mention all the other useful info, each item is designed precisely to make the various steps quick and easy.
TAILOR-MADE CUSTOMIZATION
In addition to the high-performing site, the result is a service tailored to the client. The technology-innovation mix made it possible to create a winning project that is affordable for anyone, even those unfamiliar with the world of car rental.
