Free Earth Workshop
Magento Commerce +
performance marketing
For a whole new workshop!
A new store full of high quality products with Magento Commerce
A new, higher-performing and feature-rich e-commerce ready to meet the needs of the most demanding and food-conscious customers.
Bottega Libera Terra is a project of the Libera Terra Mediterranean Consortium, a reality active in the social and productive recovery of property liberated from the mafias.
The e-commerce project was set up to promote the sale of high-quality products from the work of the network’s cooperatives through methods that respect the environment and the dignity of people, promoting the organic cultivation of land.
CHALLENGE
AN EVOLVED STORE
The initial goal was to design a new online store that could be enriched in functionality compared to the previous platform. From migrating from Woocommerce to Magento to optimizing system integration processes for the proper management of dairy and fruit and vegetable sales, the primary need was to launch a new competitive project in the food industry landscape.
SOLUTION
AN IMPORTANT FRONT/BACK END CUSTOMIZATION
The project began with an initial phase of reverse engineering of integration processes followed by a phase of discussion with the customer regarding the needs for evolving functionality. The performance design and technology units worked in concert to devise a new user experience that could combine optimization of the purchasing process with more efficient management of backend processes by the Bottega Libera Terra team. At the end of the project, a complex process of data migration from the old platform to the new one was also managed with the client, reducing the inconvenience for all old clients to zero.
NEW ICON SET
A new icon set was designed for the new project that could immediately make user navigation more intuitive from both desktop and mobile devices. The color palette has also been revised and updated to make the new GUI pleasant and “bio friendly.”
A NEW USER-FRIENDLY EXPERIENCE
The entirety of the project was geared toward the development of a new user experience (UX) and user interface (UI) designed based on the multiple needs of LiberaTerra, which emerged from the data accumulated over the years and careful analysis of data from the available tracking tools.
THE DIY PACKAGING FOR THE PERFECT GIFT!
One of the main challenges centered on creating a new DIY package creation system. Thanks to a new design designed to simplify the process and a complete customization of the Magento frontend interface, users will now be able to create their packaging with ease and assort it to their liking from any device.
OPTIMIZED FOR EACH DEVICE
Each section of the e-commerce is designed to have maximum usability from any device. Innovative solutions and best practices have been integrated to realize a project that is state-of-the-art in every aspect.
MULTISHIPPING
Starting from the basic logic of Magento, the multishipping management system was customized, greatly improving the user experience.
UP-SELLING AND CROSS-SELLING TOOLS
In order to improve the user experience and increase the average shopping cart, up- and cross-selling tools such as purchase in parcels, subscriptions, an innovative loyalty program, and more have been integrated.
NEW DIGITAL STRATEGY
In a highly competitive environment such as the Food & Beverage industry, it becomes essential for a brand not only to stand out, but also to communicate its message very effectively. To this end, a multichannel digital strategy based on SEA, e-mail marketing automation and social media marketing was developed that could consolidate brand awareness, increase audience and build customer loyalty from the first purchase.
FOCUS ON EMAIL AUTOMATION
Our specialists focused on the concept of a new set of email automation flows with the goal of intercepting users’ habits, facilitating their interaction with e-commerce in order to increase retention values and conversion rates.
