MEDITERRANEAN FISHING
REFRESH SOCIAL WITH TRADITION
A LEADING FAMILY BUSINESS IN THE FROZEN FOOD INDUSTRY
Mediterranea Pesca is a business family specializing in frozen seafood. Since its founding in the 1960s, its strength has always been the family character of the company. Indeed, even today, the alternation of different generations and the strong cohesion of the family have enabled the brand to become a leader in its target market.
CHALLENGE
MAKE THE BRAND KNOWN THROUGH SOCIAL MEDIA
La storicità dell’azienda la rende una realtà consolidata, ma sempre in continua crescita. Attraverso la comunicazione social, l’obiettivo dell’azienda è da sempre quello di accrescere l’awareness del brand e dei servizi offerti, sia lato B2B che B2C.
SOLUTION
A FRESH AND COMPETENT DIGITAL STRATEGY
La strategia sviluppata si basa su contenuti informativi, che siano capaci di mostrare la competenza del brand nel settore dei prodotti surgelati, ma che – al contempo – siano vicini alle esigenze e alle richieste dei consumatori finali.
SNAPSHOTS OF EVERYDAY LIFE
Showing the faces of the staff, the company and its products is definitely a key part of the social strategy. To do this, shoots are held periodically at Mediterranea Pesca’s store and wholesale distribution center in order to collect photographic material capable of bringing users closer to the company.
INTERACTIVE AND ENGAGING SOCIAL CONTENT
To keep interest in the brand high, editorial strands offered on the various social channels always aim to surprise and create community interaction. One example is the “Sunken Treasures” column, which was created with the aim of telling a humorous story about the products offered by the brand.
