PERFUMERIA.COM
MAGENTO UPDATE & MARKETING STRATEGY
YOUR TRUSTED COSMETICS STORE
Profumeria.com is the e-commerce of reference in Italy for those who want to buy perfumes, beauty and body care products. With more than 20,000 products in its catalog, it offers a huge assortment for men and women.
CHALLENGE
A QUANTUM LEAP IN TECHNOLOGY AND COMMUNICATION
The goal was to technologically and usability renew the Magento-based e-commerce platform and support its growth through a marketing mix devoted to performance.
SOLUTION
AN INTEGRATED APPROACH
Thanks to a careful CRO analysis we have created a new graphic design improving the brand perception, from a technological point of view the Magento platform has been adapted to new security standards and implemented with new features that allow the user a better browsing and purchasing experience.
From a communication and marketing perspective, we supported the company through a new strategy devoted to increasing brand perception/notoriety combined with increasing conversion rate and site traffic values.
LESS IS MORE
Every element has been simplified to make the interface minimal, modern, and functional to new trends in UX-UI.
E-MAIL MARKETING AUTOMATION
With the support of our performance marketing unit, we have implemented a new integrated lead generation and e-mail marketing automation strategy achieving amazing results in a few months in terms of increased customer base, retention and turnover.
