Digital, Strategy, Interaction, not just special effects

Trice is the digital company of R1 Group S.p.a. that focuses on devising integrated digital strategies. The need was to give the company a new digital image with a new high-performance corporate platform that was fully manageable from the backend.
A WordPress CMS platform with a full-custom/mobile first frontend interface was used for the project, each element is independently updatable, and a restricted area was created through which customers can accredit themselves to the supplier register.
The project was completed with the implementation of a KPI and CTA tracking funnel using Google Analytics.