URBAN JUNGLE
READY FOR THE (URBAN) JUNGLE?
URBAN
JUNGLE
Between street culture and urban jungle
Urban Jungle è un franchising project internazionale il cui obiettivo è veicolare tutte le nuove tendenze nel panorama streetwear da oltre 20 anni, dalle sneakers al clothing.
CONTENT PRODUCTION
THE UNBREAKABLE LINK WITH URBAN CULTURE
For a brand that is inextricably linked to “urban culture,” a study of icons, music and all the references of that world was made in order to achieve a strong, creative and coherent strategy. For this reason, a wide range of social content distributed on the brand’s Facebook and Instagram channels was created, as well as a large package of Instagram Stories that would make the brand interact with a large and loyal community.
The result was the creation of a coordinated image aimed at telling of an imagery now well established in contemporary culture.