WATSON & PARKER

British style and
hipster taste

CHALLENGE

AN E-COMMERCE IN LINE WITH THE BRAND IDENTITY

The goal was to communicate brand values to potential buyers and guide them through the entire acquisition funnel, creating a platform in line with current fashion trends.

SOLUTION

SHOPIFY E-COMMERCE PLATFORM

We leveraged the potential of the Shopify platform by creating a full custom front-end interface that could meet the brand’s needs in terms of functionality and design.

NEW PALETTE

By choosing a new palette, we were able to give the GUI a minimal and modern impact in line with the brand and the type of items marketed.

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LAYOUT OPTIMIZED FOR SHOOTING

Each space within the platform is designed to enhance the photographic material provided by the client and allow the client to easily update the content while limiting the post production process.

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MOBILE FRIENDLY

Each section of the new layout is designed to optimize its use from any state-of-the-art mobile device.