PROPERZIO WINE SHOP

Enoteca Properzio e-commerce was developed on a Magento basis with a multi-store view configuration in order to be able to meet the needs of elite customers from all over the world. Every aspect of the site has been taken care of in detail to enable the user to have a deep overview of the range of collectible and investment wines available.

With monthly rankings, suggested pairings and recipes, Enoteca Properzio’s magazine becomes the perfect tool on the one hand to interact and entertain the loyal customer, and on the other hand to engage through an SEO strategy new potential fans of the industry.

Build customer loyalty with an exclusive club. The marketing strategy is based on creating a loyal audience through the inclusion of customers within a Wine Club. With this tool, the company has succeeded over the years in profiling and connecting with thousands of customers who are enthusiasts and investors in the world of wine, rewarding them with benefits, reserved offers and previews based on a path based on spending within the e-commerce platform.

During the company’s digitization journey, we paid special attention to creating an online communication plan that would enhance the family’s brand and convey to users the serenity and lightheartedness of the beautiful Umbrian scenery in which Enoteca Properzio is nestled.

Our creative department paid special attention to the concept of the mobile version of the e-commerce platform.The interface was designed to enable the user to be able to easily and immediately consult all information about products and current offers. Particular attention was paid to configuring search logic through the use of Elastic Search technology.