Lo scopo del progetto è stato quello di ottimizzare la piattaforma su base Magento Commerce per far conoscere il brand Agrigarden Group e vendere i prodotti su scala nazionale, tramite i canali SEO e SEM in sinergia con i marketplace Amazon ed Ebay.
Gli interventi di ottimizzazione effettuati su Magento Commerce, il supporto tecnico e la consulenza continuativa sul progetto hanno consentito di migliorare la piattaforma, per renderla idonea con i servizi SEO e SEM. Questo approccio ha consentito al cliente di incrementare il traffico, migliorare il tasso di conversione e le vendite a “tripla cifra” nel mercato nazionale, ottimizzando il budget media speso mensilmente.
To facilitate the distribution and sale of products beyond the borders of Latium, we have integrated the e-commerce platform and catalog with the well-known marketplaces Amazon and Ebay: about a quarter of orders are placed on the marketplaces and from customers located throughout Italy. Today Agrigarden Group is among the Italian market leaders in the sale of spare parts, equipment and products for gardening and agriculture.
Thanks to a complex analysis in SEO and in light of the results obtained, we carried out a series of targeted interventions on the Magento Commerce platform. The interventions optimized the tree, content, integrations, and enabled new payment gateways. The Forza SEO team also conducted keywords research to identify the best-indexed industry keywords to target, in relation to related onsite and offsite optimization actions.
After performing the optimization work and transferring the platform to the web server infrastructure managed by Tun2U technicians, the SEM strategy was outlined. We then activated the channel and set up the initial flows; quickly the platform began generating orders and sales. Growing revenue and careful data analysis, allowed the marketing team at a later stage, to optimize budgets and refine campaigns on Search and Shopping network.
“Over the past two years, our e-commerce project has paved the way for new opportunities for growth and transformed our business model, thanks in part to the development of ‘omnichannelality. For our company, it is a constantly expanding project that has enabled us to sharply increase sales of our products throughout Italy. I would like to emphasize that in order to enhance and make a digital project work, it is essential to have competent people at your side. Today Tun2u is a key strategic partner for Agrigarden Group, because it supports us on a daily basis, with professionalism and stability, in our digital transformation journey.”
With nearly more than 1,000 reviews Agrigarden ranks as one of the best sites in the industry, awarded for its product, intuitiveness of use and customer care.
