New design for Italy's largest online jewelry store

The thin line between elegance and functionality

The graphic restyling project of the well-known brand Gioiapura, leader in online jewelry sales, has been a great challenge that our creatives have accepted with passion and determination. The online numbers developed by e-commerce are constantly growing, which is why in designing the new graphic design our art director has engaged in a careful and detailed analysis and briefing.
After the study phase, comparison with the Gioiapura technical team and analysis of the CRO audits provided, we designed User Experience evolved and consistent with the objectives set by the brand.
The dress was tailor-made, creating a User Interface that reflected the brand identity but at the same time could be modern and attractive, facilitating the search for the favorite jewel and making the check out quick and easy.
The result? A positive increase on multiple KPIs consolidating the brand’s long-term strategy.

03 - 2019

Kick off briefing

Brand analysis and documentation provided.

04 - 2019

Audit CRO and Progetto UX

Development of UX according to the usability logics defined in the analysis phase.

06 - 2019

UI design

Realization of the graphical interface according to logic cross platform.

08 - 2019

Fine tuning project

Adaptation and testing of frontend interface for pixel perfect design.

10 - 2019


Support and advice for go-live activities of the restyling project.

Technologies and integrations
Google Analytics
Google Fonts
Google Tag Manager


Goals achieved through constant work and proven synergy between agency and client.

Mobile page speed


Conversion Rate


Bounce Rate